About

Founded in 2020 in New York City, by way of Detroit, our inspirations are tied to the heartland. We draw from the American cultural canon—Easy Rider, William Eggleston, Coca-Cola—the backdrop of American life that exists between the coasts. Although we now operate internationally between New York and London, our references are always informed by our cultural roots.

Each collection begins with an intensive research process spanning film, literature, ephemera, and music. Sometimes a song, photo, or painting becomes the keystone for a capsule, informing fabrics, colors, textures, and visuals. These touchstones play an integral role in our process, helping to contextualize our creative explorations.

Our pieces are not precious and are made to be worn. Our core ranges are mainly cut from natural fibers, with many featuring vintage washes for a pre-broken-in feel. Whenever possible, we employ responsible production methods, from small-scale runs to using deadstock materials left over from other companies' excess.